ibtm america 2016 is set to debut it’s 100% mutual match business appointments design among exhibitors and Corporate, Agency and Incentive Hosted Buyers. Jaime McAuley, Event Director, ibtm america commented, “For the first time this year we allowed Hosted Buyers to pre-register for ibtm america, and so far we’ve received applications from over 400 high-calibre buyers. We’ve also had over 100 exhibitors register for the event.” All exhibitors and Hosted Buyers will be able to partake in 100% mutual match business appointments, which allows both parties to select who is relevant to their business needs and set up a diary of up to 30 appointments. ibtm america 2016 is the first event of it’s kind in the US to offer 100% mutual match business appointments.
Jaime McAuley continued, “100% mutual match is a real game-changer for our attendees and definitely a draw for our exhibitors. Allowing exhibitors to request appointments with Hosted Buyers really puts them in the driver’s seat and gives them a real return on investment.” ibtm america 2016 is taking place from June 15-17 at the Gaylord Opryland Resort & Convention Center in Nashville, Tennessee.