Abu Dhabi. Research conducted at ibtm arabia shows that the new format meeting pod event, held for the first time in February this year, provided the connections and business that led to 96% of exhibitors questioned, so satisfied with their experience that they are likely to exhibit at ibtm arabia 2016. At the same time, a similar number of exhibitors also said that they were satisfied with the quality of international Hosted Buyers who attended from 35 countries.
ibtm arabia delivered the maximum 30 pre-scheduled appointments per exhibitor which were further supported by the community joining 9 networking opportunities including Discovery Day, lunches, coffee breaks and evening events providing more business ROI opportunities.
Lois Wilcox, Exhibition Manager, ibtm arabia commented, “This was the first of our ibtm events to adopt the meeting pod format and we are delighted with the feedback that we have received. There was a real sense of enthusiasm about the concept and the whole experience, which resulted in the creation of a strong industry community that worked, networked and learned together. The response from our exhibitors and Hosted Buyers on the new format has been overwhelmingly positive, here’s just a snippet of what they had to say…”
Lindsay Brown, Marketing Manager, Visit Scotland commented, “I like the format with multiple touch points with buyers which helps break the ice and develop stronger initial relationships. We had serious business discussions and genuine interest in the product. As relationship building is vital in the industry, the multiple contact opportunities are a strong selling point.”
ibtm arabia is held in Partnership with Abu Dhabi Tourism and Culture Authority, Abu Dhabi Convention Bureau and Etihad Airways.