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21.05.2014
08:27

ISES Global Business Survey shows strong industry growth

Photo: Brian Acheson

Chicago. The International Special Events Society (ISES) has released its Global Business Survey, which reveals strong growth across all sectors of the events industry. The survey, conducted during March 2014 across all 5,500 ISES members in the US, Canada, UK, Europe, Middle East, Africa and Australasia, shows the general level of business confidence being very high both in terms of projected Agency and Supplier sales growth and Direct Client Spending on events.
 
Headline findings from the report are:

  • 78% of those surveyed expect business to grow during 2014/15
  • 18% expect business to remain the same
  • Of those expecting growth, 52% forecast more than 25%
  • 26% forecast more than 10%
  • 18% forecast more than 50%
  • 57% expect direct client spend on events to increase in 2014/15
  • 36% expect direct client spend on events in 2014/15 to remain the same

 
Commenting on the finding in the report, Brian Acheson CSEP, ISES International President, said; "This survey shows that the event industry is continuing to recover, not just locally but globally, and that there is a very strong demand for event products and services across all sectors with both supplier sales and client spend increasing at a fast pace. Providing face to face communication and delivering live event experiences is what ISES people do best, and we look forward to assisting our members achieve even greater success as we continue to promote the value of this incredible industry.”
 
www.ises.com





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