Shanghai. The 9th IT&CM China concludes with a new record of over 13,000 business appointments conducted over 2 days. Participating exhibitors acknowledged the buzz and interest that the show has accomplished by delivering close to 500 quality buyers across MICE, association and corporate profiles.
Melia Hotel International is confident that that their participation this year has increased business prospects from both Chinese and international buyers. Ruben Casas, the brand’s Senior Director of Sales & Marketing Asia-Pacific said, “We received very interesting leads, as early as during the first day of business appointments. Clearly, IT&CM China is a very important trade show for us to generate brand awareness and promote Melia.”
Chinese exhibitor Hangzhou New China Travel Service Co. Ltd’s Deputy Managing Director, Mr Jackson Wang was particularly excited to have been able to explore business opportunities with buyers from Canada and Croatia. Wang said, “We have garnered more leads this year! We look forward to welcoming more international interest for our incentive travel, meetings and events in Shanghai, Hangzhou and Suzhou.”
Buyers who also had a productive outing highlighted their business achievements. Remarked Jorge Rodriguez, Executive Board Member of Sotto Tour SA, Portugal, “I came to IT&CM China with the objective of looking for destinations for incentive trips in 2016. Through the business appointments we had, I believe that we will procure about USD 300,000 of grounds services, hotels and airlines within Mainland China as well as the Special Autonomous Region (SAR) destinations. I found it really worth-while to participate at this event.”
First-time association buyer Kimberly LaBounty, President of Apex Management and Special Events Inc, USA shared that the exhibition showcase and business appointments had widened her options beyond those she had originally considered. She explained, “In addition to gaining valuable tools at the forums that have taught me how to make our conference a success, I also met vendors I may use. We had only considered Beijing as a potential Chinese destination previously, but now that I’ve been to the show, Shanghai is also on my short-list in addition to others.”