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17.03.2015
08:26

Amsterdam RAI launches InnovationLAB

AutoRAI 2015. 11 March 2015 saw the official launch of the InnovationLAB platform by Amsterdam RAI and its external partners TNO, 3TU Federatie and Accenture Innovation Awards. The InnovationLAB is an inspiring environment designed to enable exhibitors and visitors to share their knowledge and experiences in the field of innovation.

Innovation is often given as one of the top three reasons to visit an exhibition. In response, Amsterdam RAI has created the InnovationLAB concept, creating places where ideas, innovations and news are given material form on both the exhibition floor and online.

Ids Boersma, Director of RAI Exhibitions, explains: “The InnovationLAB is a platform where visitors can see and experience the innovations in their market, both online and in real life. In addition, the medium of exhibitions is distinguished and profiled based on this crucial topic. The InnovationLAB is a generic concept that can be customised to suit any trade show.”

“The InnovationLAB will make innovations visible and tangible to a broad audience,” comments Esther van Zeggeren, Director of Marketing & Communications at TNO. “It will also serve as a bridge between people and knowledge, a vital precondition for more innovations. We call this ‘Innovation for life’.”

“Improving brand familiarity is one of the main goals of Innovation Awards participants,” adds  Pieter-Paul van Oerle, initiative taker and organiser of Accenture Innovation Awards. “Our cooperation with Amsterdam RAI lets us meet this need even better in the framework of various appropriate concepts.”

The next exhibition where the InnovationLAB will be deployed will be the AutoRAI in April 2015. Next, it will be the turn of Rematec, SSA and the BedrijfsAutoRAI, followed by the international exhibitions Aquatech Amsterdam and METS in November.

www.rai.nl

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