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03.06.2013
14:25

Effective Business Platform for Asia

Bangkok. A recent survey with 2012 buyers who attended Incentive Travel & Conventions, Meetings Asia (IT&CMA) and Corporate Travel World (CTW) Asia-Pacific has revealed that close to 70% have confirmed purchases with exhibitors within 6 months of the event, where the total value of all purchases made thus far is estimated at over USD 45 million. More sales are expected to close in the next 6 months, which could bring the aggregate purchase figure to above USD 120 million.

The results only reaffirmed The World’s Only Doublebill Event In MICE and Corporate Travel as an effective industry platform for business generation. Feedback from exhibiting Convention Visitor Bureaus (CVBs) such as Taiwan Convention and Exhibition Association (TCEA) also confirms the importance and value that IT&CMA and CTW Asia-Pacific delivers to both the destination and its exhibitors.

‘’We have participated at IT&CMA and CTW Asia-Pacific for the last 12 years. And we are satisfied with the quantity and quality of buyers we meet every year. These benefits are incentives for our exhibitors to participate, and it also helps to secure support for the government MeetTaiwan Project.” said Thomas Tsou, Secretary General of TCEA.

Delegates can expect several new implementations to this year’s show that will further harness opportunities for business generation. One new initiative is the Online Diary facility that enables delegates to complete up to 100% of their business appointments before their arrival in Bangkok. The existing Pre Scheduled Appointments (PSA) facility will computer-match up to 60% of exhibitor-buyer meeting requests and 40% of the remaining appointments can be scheduled via the Online Diary facility.

Additional appointments can be scheduled onsite at the event during the Buyer-Meet-Seller (BMS) appointment scheduling session. “We are confident that IT&CMA and CTW Asia-Pacific will also benefit from greater business generation as delegates are able to maximise the outcome of their participation.” Remarked Darren Ng, Managing Director of TTG Asia Media.

Exhibitors can expect to reel in the benefits of a more diversified buyer profile that includes a significantly higher percentage of Association Executives and Corporate professionals. Explained Ng, “Associations and Corporates are important segments of the MICE buying industry. Our collaboration with MCI Group to launch a dedicated education-led Association Day and Performance Improvement Forum enables the show to cater to a larger proportion of these professionals respectively".

The Association Day and the Performance Improvement Forum provide a unique opportunity for both Association executives and Corporate professionals to network with like-minded peers, share issues and concerns they have in their own organisations, and to pick up best practices from industry experts.

Incentive Travel & Conventions, Meetings Asia (IT&CMA) and Corporate Travel World (CTW) Asia-Pacific will take place from 1 to 3 October 2013 at Bangkok Convention Centre at CentralWorld, Bangkok, Thailand.

www.itcma.com

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