Education. The IMEX Group has announced the full education line-up for its Association Day, which takes place at the Messe Frankfurt Congress Center on Monday 20th May. This year’s programme addresses the most important issues from the association perspective – focussing on case studies and group discussion. The 300 delegates will have a choice of 10 education sessions which take place across three separate tracks to reflect the differing roles and responsibilities of the Association Day audience: ‘Executive’ (focusing on strategic development issues); ‘operations’ (focusing on logistical issues) and ‘meetings’, which will deal with implementation and delivery challenges. Speakers have been drawn from a diverse group of association executives, as well as reflecting the global nature of the audience.
The first executive track session will see Willis Turner CAE CME CSE, CEO, of Sales & Marketing Executives International, Inc. discussing “The quest for relevance: Free is a business model”. Following him will be Carla Nagel, Director of the Neuromarketing Science & Business Association, who will explain how she developed a strategy for a new field by taking advantage of her online skills and open-minded attitude. In the first operations track of the day, Kevin Novak, Vice President of New Business Development and Digital Strategies for the American Institute of Architects (AIA), will share his expertise on “Virtualizing and Hybridizing your Events for Greater Impact and Participation.” At the same time “Innovative Ideas for Growing an Association” will be presented by Ajay Kakar, President Elect and Vice President of the Indian Academy of Aesthetic and Cosmetic Dentistry and International Academy of Periodontology.
Elsewhere in the afternoon’s intensive programme, other sessions will include: “Marketing like Lady Gaga”, “Sustainability and Growth of Congresses in Difficult Times” or “How to use different models for evaluating your event”. The 2013 Association Day will finish off with a choice of 15 facilitated round-table discussions. , including: ‘Entering New Markets: Keys to Success’; ‘Membership Recruitment and/or Retention Tactics’; ‘Social