Japan National Tourism Organisation (JNTO) met 40 specially selected Association Buyers and PCOs handling association meetings at the recent destination roadshow in Singapore on October 27th 2016, co-organised by IT&CM Events.
Convention Visitor Bureaus (CVBs) from 7 major cities – Chiba, Hiroshima, Kitakyushu, Matsue, Okayama, Okinawa, Sapporo – were flown in from Japan by JNTO for an exclusive presentation session with buyers from Singapore. The roadshow offered prospective buyers an insight into Japan’s latest infrastructure, facilities and capabilities, government and municipal support, as well as the incentives available to encourage organisers to explore regions outside of the usual metropolitan cities to host their next association meetings.
Aiming to increase the number of international association meetings and conferences from overseas to Japan, Mr Masatoshi Miyake, Executive Director, JNTO, reinforced, “Japan’s position is a unique one. We are the centre of research and industry, which enables technical visits and networking opportunities to be easily organised. Our country showcases a surprising variety of tradition, hospitality, and innovation as well as geographic diversity – an excellent assortment of culture, activities, and destinations to satisfy an event’s business, education, and social networking objectives.”
Susan Maria Ong, MICE Director – Asia-Pacific, JNTO Singapore, said, “Our roadshows with IT&CM Events have been the most ideal in allowing our Japanese CVB’s stakeholders to network and leverage on their contacts with local MICE buyers, PCOs, and association representatives. These settings also serve as an educational platform for both sides to gather vital information on the venues and support programmes offered by the destinations as well as the prerequisites and conditions they may need to cater to these buyers.”