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08.07.2013
11:15

PCMA announces educational program

PCMA Global Medical Meetings Summit. The educational program of the 2013 PCMA Global Medical Meetings Summit, which takes place at ExCeL London in the UK capital next month, July 17-20, will include addresses from some of the most senior strategists in the medical meetings community.

The meeting will commence with a personal welcome from the Mayor of London, Boris Johnson, who will address the delegation, representing medical association meeting planners and CEOs from across the globe. The Mayor’s presence at the welcome serves to underline the importance the city puts on this sector of the meetings and events industry, and its commitment to high quality education and learning.

The educational program has been curated by PCMA and has been designed to mix keynote speakers with specific and relevant expertise in this area of the market, with group, peer to peer and shared learning across the senior delegation.

The first day keynote address will be from Magnus Lindkvist, trend spotter and futurologist, on The Future of Global Healthcare. Meanwhile the second day will see a keynote workshop session with Franck Schuurmans, PH.D. on reinvention and future scenarios. Schuurmans is an expert in strategic planning, decision-making, innovation and corporate governance, as well as a highly published and sought after speaker at conferences and meetings throughout North America and Europe and will be bringing his expertise to the meeting for the benefit of the medical meetings sector.

“This is an ambitious and comprehensive program of education and one that we feel confident will drive new learning across the medical meetings sector,” comments Sherrif Karamat, CAE, COO, PCMA. “We’re privileged to have some of the leading minds converge in London for what will be an outstanding summit.”

Elsewhere, the content will include sessions on: What Do Future Healthcare Trends Mean for Your Society and Medical Meetings?; What are the Opportunities for Reinvention in Medical Societies?; Codes and Compliance – A Moderated Panel Discussion on Strategies for Medical Meetings and Global Pharma and Device Compliance; and Your Strategies for Compliance.

www.pcma.org

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