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23.07.2013
11:53

Survey: 99% rate IMEX13 ‘important for business’

Dates until 2018 confirmed. An exit survey of 900 hosted buyers who attended IMEX in Frankfurt in May reveals that over 50% had budgets in excess of US $500,000 annually, with almost 17% holding budgets of US $5 million and above. When asked “how important is it for you and your business that you visit IMEX?” 99% rated the award-winning trade show between ‘important’ and ‘very important’, with 93% confirming they were ‘very’ or ‘completely’ satisfied with their experience. On the back of this positive reaction, 87% also declared themselves ‘likely to go to IMEX 2014’.

Hosted buyers spent an average of 15 hours on the show floor and met with an average of 28 exhibiting companies; whilst a highly-energised 6.5% met 40 to 60 exhibitors over the three days. Of the new and added-value elements at IMEX this year, App Playtime was enjoyed by 30% of survey respondents and IMEXLive, the new online window onto the show, by 25%. IMEX’s BadgeBack programme – where every recycled badge generates a donation to the show’s two local CSR projects – gained more traction and was remarked upon by 53% of buyers.

The IMEX Group has also confirmed dates for the show at Messe Frankfurt in the coming years:

  • 2014: 20 – 22 May
  • 2015: 19 - 21 May
  • 2016: 19 - 21 April
  • 2017: 16 - 18 May
  • 2018: 15 - 17 May

www.imex-frankfurt.com

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