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28.03.2017
13:34

Associations World Congress Unveils Keynote Speakers

Photo: Associations World Congress

The Associations World Congress has unveiled a number of association leaders to join the speaker line up at the forthcoming congress set to take place in Vienna from May 2nd to 4th. Keynote sessions to kick start the 2017 congress will be delivered by Cynthia Cherrey, President and CEO, International Leadership Association, Lodwijk Klootwijk, Director, European Golf Course Owners Association and Sarah Sadek, CEO, XYZ University.

In addition to the new features for 2017 unveiled last autumn, the Associations World Congress has revealed a streamed approach to content and sessions, designed to enable association leaders and executives to craft their own programme according to personal needs and preferences. Six separate content streams have been created, based on feedback from previous delegates on the types of content they are seeking at association events. The streams are: Strategies for Growth: How to Build Reach and Relevance; Development Strategies for Exceptional Events; Member Engagement: Putting Members at the Heart of your Strategy; Leading your Sector: Thought Leadership and Professional Development; Events: From Design to Delivery, as well as The Explosion of Video: Video Communications and TV Channel Strategy.

Knowledge sharing is one of the key reasons association executives attend the Congress and this year the association success stories series has been given dedicated time in the programme. In addition, a series of smaller, focused workshops have been designed to help delegates build their skills by tapping into the experience of specialists. Sessions will cover topics such as: social media; membership growth; sales skills; maximising your vital volunteer resources, and strategic planning in a chaotic world.

Christian Mutschlechner, Director of Vienna Convention Bureau, adds: "We are looking forward to an intensive exchange of ideas, networking and education for hundreds of association representatives - a unique peer to peer interaction which will produce a lot of new experiences including the discovery of Vienna as a leading meeting destination."

www.associationexecutives.org

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