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07.03.2017
08:20

Effectiveness and Efficiency at ITB MICE Day

Photo: Messe Berlin

At the ITB MICE Day, taking place on 8 March 2017 at the ITB Berlin Convention, MICE industry professionals will be providing answers to questions regarding the MICE industry, as well as highlighting best practices and scenarios.

In her keynote speech opening the ITB MICE Day, Anja Förster, a business pioneer and author, will encourage listeners to embrace non-mainstream views: "Straying from the norm paves the way for progress." Dr. Charles M. Savage, president of Knowledge Era Enterprise Intl., will hold a lecture on "Digitalisation, Sustainability and Wisdom – Forces Remodelling the MICE World". Ronald Kötteritzsch, director of Marketing & Sales, Leipziger Messe GmbH, will highlight the impact that some trends have already had, and how they will dominate conferences in the future.

"Digitalising a lousy process gives you a lousy digital process" – this is the title of a lecture that Bernd Fritzges, CEO, Vereinigung Deutscher Veranstaltungsorganisatoren e.V., and Felix Undeutsch, Head of MICE & Groups Expedia.com, will be giving. Günter Mainka will be holding a session entitled "Making MICE work – staging and communicating events, conferences und incentives in effective ways". The managing director of Twilight Events Deutschland GmbH will give advice on how to manage on a limited budget. Raul Krauthausen, the founder of Berliner Sozialhelden e.V., will give a lecture called "When revolving doors become a challenge – why barrier-free access concerns us all and how we can make things better at events". The Slovenian Convention Bureau has prepared a lecture entitled "Power to the Meeting – The Slovenian methodology for creating memorable events with Conventa Case Studies". Finally, in her lecture entitled "Between day-to-day business and mega trend hype – how events will actually change in the future", Kerstin Hoffmann-Wagner, managing director of Hoffmann Eventberatung, will examine how and whether mega trends make events more effective and efficient.

The ITB MICE Day is organised by Vereinigung Deutscher Veranstaltungsorganisatoren e.V.. ITB Berlin 2017 will take place from Wednesday to Sunday, 8 to 12 March. From Wednesday to Friday ITB Berlin is open to trade visitors only. Parallel with the trade show the ITB Berlin Convention, the world’s largest tourism convention, will be held from Wednesday, 8 to Saturday, 11 March 2017. ITB Berlin is the global travel industry’s leading trade show. In 2016 over 10,000 companies and organisations from 187 countries exhibited their products and services to 180,000 visitors, including 120,000 trade visitors.

www.itb-convention.com/program

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