Industry distribution. The Global Business Travel Association (GBTA) announced the preliminary details of its leadership panel at the GBTA Europe Conference 2013, being held in Prague, Czech Republic on 23rd-25th September 2013. The leadership panel discussion, entitled “The Battle for Your Distribution Spend”, will feature industry association leaders from core sectors within the business travel distribution chain.
The session will take a deep dive into key distribution issues facing the industry – including IATA’s New Distribution Capability (NDC) programme and the distribution of ancillary services. The audience will hear each stakeholder’s perspective and be able to put their questions to the panellists.
Catherine McGavock, GBTA’s Regional Director for Europe said:“GBTA Europe industry panels get to the heart of the topical issues concerning our sector. There is a huge degree of speculation around distribution related topics at the moment – NDC in particular. This session will provide our audience an opportunity to hear all perspectives first hand – from the airlines; GDSs; TMCs and of course the buyer community – then make up their own mind from an informed position.”