Bangkok. After this year’s IT&CMA and CTW Asia-Pacific 2013 86% of exhibitors are expecting to receive orders as a result of their participation. In addition, 40% of buyers were polled to have confirmed purchases during the show, while 80% of 2013 exhibitors indicated that they will return to next year’s event. “We successfully completed 60 appointments with buyers from around 20 nationalities representing different sectors. Most importantly, we received useful contacts and leads by being at the show,” commented Melia Hotels International, China’s Director of Global Corporate Sales, Asia-Pacific – Zita Ng, highlighting that the event has certainly helped strengthen the hospitality chain’s position in the Asia-Pacific region over the few years of exhibiting at the event.
The 21st IT&CMA and 16th CTW Asia-Pacific registries 14,000 business appointments generated over 2 days, an buyer-to exhibitor ratio of 1.6 Buyers to 1 Exhibiting Company and fresh procurement opportunities with 60% new MICE Buyers and 47% new Corporate Travel Managers. The launch of the Online Diary facility benefitted close to 1,300 exhibitors and buyers enabling them to schedule up to 100% of their business appointments ahead of the event. Now, event organisers are gearing up for their next show in the IT&CM events series. IT&CM China will run from 15 to 17 April 2014 in Shanghai. Registrations for exhibitors, buyers and media will close in February 2014.