Destination Macao, fronted by Macao Trade and Investment Promotion Institute (IPIM), returned to IT&CM China 2017, which was held from 21 – 23 March in Shanghai, as the largest exhibiting destination on the show floor. They were also the only destination to host a dinner exclusively for invited buyers on the 22nd of March, taking advantage of one of the show’s networking sessions. Acknowledging IT&CM China’s value proposition as a platform in promoting China to the World and the World to China, Mainland China and in particular Shanghai, has been a primary market for MICE and corporate business opportunities for IPIM. This propelled IPIM’s decision to leverage on IT&CM China 2017 which shared an expanded hall space with Corporate Travel conference CTW China for the very first time, to target these segments.
Elaborated Irene Va Kuan Lau, Executive Director, IPIM, "As we have already started to tap into the market with great success, we aim to generate new business leads and further strengthen our knowledge and network through IT&CM China. Macao’s recent infrastructure development and growth can now accommodate the largest MICE groups out of Mainland China, creating even grander possibilities with Macao’s selection of facilities."
Through their hosted dinner, IPIM promoted themselves as a one-stop service provider for MICE while introducing the available support programmes and services that can be customised towards each event. Macao’s government recently launched two subvention programmes to accommodate the booming MICE industry and to better serve the needs of event owners and organisers. Both support programmes cover a range of eligible subsidies for event expenses, such as accommodation, food & beverage, speaker hosting, marketing promotion, and official event ceremonies. At IT&CM China 2017, Macao displayed 31 co-exhibitors under their pavilion encompassing venues, hotels, PCOs and DMCs, showcasing the destination’s capabilities in hosting events of any scale. Interested buyers had the chance to learn about the many facilities and attractions that may be suitable for their upcoming events. IT&CM China 2017 is co-located with CTW China, the leading Corporate Travel Management conference for China.