MCI’s business unit operating in Copenhagen, Gothenburg and Stockholm, announces the acquisition of Initiativ, a full-service company of corporate events and incentive management based in Sweden.
Trine Steffensen, new Managing Director of MCI Nordics, said: “We are excited to welcome Initiativ to our growing team; this acquisition confirms our company’s leading position within the local MICE market and is directly associated with our vision of expanding and strengthening our presence in the Nordics as we are aiming at doubling the size of our local operations by 2020.”
In June 2016 the company also purchased the Danish industry-leading business ICS. This acquisition reflects on the growth strategy that MCI Nordics has been following. With the implementation of new innovative practices in the wide range of products and services offered to existing and clients, MCI Nordics will also focus on expanding their consulting services to the local market. MCI Nordics business profile includes the services of professional congress organisation (PCO), destination management (DMC), association management (AMC) in addition to the production of corporate meetings and incentives. A milestone to date for the Scandinavian branch has been the accommodation coordination for more than 13,000 people across 17 hotels for the 2016 Eurovision song contest held in May in Stockholm.