PCMA (Professional Convention Management Association) has today unveiled its new Digital Experience Institute (DEI), formerly known as the Virtual Edge Institute. DEI is designed to deliver insights and connections essential to attendee engagement in a changing climate of connected experiences.
Today’s online participants share common goals and challenges, whether they’re tuning in to livestreams, accessing educational content OnDemand or donning VR goggles for an interactive experience. DEI ensures digital event producers are prepared to tune in to these audiences and the next wave of digital innovations. For the professional event industry, the DEI offers a live online Digital Event Strategist education course and certification. This programme is dedicated to elevating the discipline, strategy and quality of digital experiences. Additionally, the Institute continues its commitment to provide resources for organisation leaders, event producers and vendors such as the solution directory, surveys and online resources.
PCMA CEO Deborah Sexton said: “The revealing of the DEI is the latest step in the PCMA’s commitment to providing the best digital educational tools and resources for the industry. Like the VEI before it, the Institute will represent our ability to harness future success for everyone involved.”