ABEA and IAPCO have officially announced a Strategic Partnership designed to foster collaboration, boost industry knowledge-sharing, and expand opportunities for members of both organisations. Formalised through a Memorandum of Understanding (MoU), the agreement will run for three years and focus on multiple joint initiatives.
Key elements of the partnership include:
- Membership Value-Add: Joint engagement opportunities at leading industry trade shows such as IMEX, IBTM, FIEXPO, and AIME. These meetups are expected to facilitate relationship-building and potential new business avenues.
- Knowledge-Sharing Initiatives: Co-created educational programs and content, including expert panel discussions and joint sessions, along with discounted professional development courses for members.
- Research and Thought Leadership: The organisations will co-author a white paper and share industry research to support data-driven decision-making and strategic development within the sector.