London. BSL World has launched its first worldwide office outside of London in Abu Dhabi’s twofour54 media zone, BSL Middle East. Established in 1986, BSL specialises in the design and delivery of event solutions in corporate hospitality packages, logistic operations and global incentive travel at premier sports, arts & music and MICE events worldwide.
Originally set up to manage major sponsorships including Elton John, Tina Turner and Paul McCartney, BSL has since diversified into bigger projects over a range of categories. Currently managing a number of projects globally, the BSL client list boasts a number of impressive names; within motorsport BSL is involved in all 19 Grand Prix and looks after teams Force India and Lotus whilst continuing to work internationally with Toyota; at the Open Golf Championship BSL plans and executes the hospitality programmes for Lexus Worldwide and on home soil, BSL is busy organizing the Wimbledon Cannizaro Festival, a 2 week musical and comedy event taking place summer 2010.
‘Following our success in managing the VIP transportation for 15,000 VIPs at the first Etihad Abu Dhabi Grand Prix in November 2009, I saw a great opportunity to launch here. Abu Dhabi is an exciting place to be right now – it was catapulted onto the worldwide stage last year and was host to a number of international events. With the plans currently in place for the future, Abu Dhabi can only continue to get stronger ’ said Jonathan Bodansky, Managing Director. ‘Our aim is to provide a specialised service to the highest standards, yet with strong international experience and hopefully contribute to Abu Dhabi’s growing success.’
