CityDNA Conference 2025: Rethinking Visitor Economy

Donnerstag, 04.09.2025

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City Destinations Alliance convenes its Autumn Conference in Tórshavn from 30 September–2 October 2025 to explore new approaches for city-based visitor economies. The programme foregrounds participatory formats, practical labs and a co-created manifesto — the Tórshavn Declaration.
Poster in a comic design with bright and friendly colours showing a sunste on the faroer island with little houses, people walking around, sheep and a puffin, informing about the CityDNA conference

Tórdis á Rógvi Biskopstø, Managing Director of Visit Tórshavn: "Tórshavn is more than a location; it’s a mindset.” Picture: CiryDNA

From 30 September to 2 October 2025 the CityDNA Autumn Conference will gather destination leaders, urban innovators and tourism professionals in Tórshavn, Faroe Islands. Under the theme “Refreshed City Perspectives: Reshaping, Rebalancing, Reigniting the Visitor Economy”, the event replaces conventional plenaries with place-based walkshops, campfire conversations, participatory labs and peer exchanges designed to test ideas and generate actionable approaches for city tourism.

CityDNA Autumn Conference 2025 — agenda, keynotes and the Tórshavn Declaration

Highlights include keynote contributions from The House of Beautiful Business (Jesse May Palmer and Dima Samarin) on emotionally intelligent, community-driven futures, and Dr Caitlin Morrissey on urban distinctiveness. Practical sessions address AI in the visitor economy, scenario planning for 2035, community-led tourism models and positioning city tourism within the EU policy agenda.

For the first time CityDNA will co-create a collective manifesto — the Tórshavn Declaration — through live Declaration Labs, interactive polling and collaborative idea walls to capture shared values around regenerative, inclusive and resident-centred tourism. The main programme will take place at SILO, a repurposed 1930s salt silo on Tórshavn’s harbour, with an opening day of curated place-based content on 30 September (The Tórshavn Sessions).

Registration is open until 23 September 2025.

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