Vicky Howe takes on the role of Director of Sales after previously serving as Business Development Director for The Eastside Rooms and the adjoining Aloft Birmingham Eastside hotel. In her former position, she was involved in business development activity across both properties, including conference and events sales.

Sales leadership at The Eastside Rooms Birmingham

As Director of Sales, Howe will be responsible for the overall sales strategy for The Eastside Rooms and Aloft Birmingham Eastside. Her remit includes managing relationships with association, corporate and agency clients and supporting continued growth in conference and events business for Birmingham. Howe brings prior experience from senior sales roles at LGH Hotels Management as well as her tenure at The Eastside Rooms. The venue reported a number of national and international conference and events bookings over the past year and received recognition at the Memcom Awards.