Excel London Becomes Top European Destination for US Events

Mittwoch, 15.10.2025

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Excel London reports a significant surge in US bookings, with 60% of all conventions and congresses now coming from US-based organizations. The recently completed $340 million expansion makes Excel the largest integrated convention and exhibition center in Europe.
Excel London

Excel London's new expansion. Photo: Excel London

As announced at IMEX America in Las Vegas, US companies now dominate the venue’s congress business. Global brands including Amazon, Microsoft, Google, Salesforce, and Gartner, along with associations like the Linux Foundation (KubeCon), are increasingly choosing London for their European events.

The new expansion adds 270,000 sqft (25,000 sqm) to the venue. With a total of 1.3 million sqft (125,000 sqm), Excel is now Europe’s largest fully integrated convention and exhibition venue and ranks among America’s top 10 largest venues.

Record Bookings and Economic Impact

„Next year we are hosting 10 major international association congresses – the highest ever in a single year – generating upwards of $333m for London’s business economy,“ says James Rees, Executive Director at Excel London. The expansion is part of a wider $500m investment that includes enhanced F&B offerings, 5G and Wi-Fi infrastructure, and a new waterfront entertainment district.

The expansion prioritizes sustainability with 100% renewable energy usage, low-carbon materials, and solar panels. The new facilities feature natural daylight throughout, scenic London skyline views, and newly landscaped public realms. The development demonstrates Excel’s commitment to sustainable event management while offering state-of-the-art facilities for delegates.

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