FCM Meetings & Events (FCM M&E) today announced a series of strategic leadership appointments intended to accelerate growth across key regions. Mallory Gerard joins as Head of FCM M&E for France, Spain and Switzerland with more than 20 years’ industry experience. Peter Lingmerth has been named Business Leader for the Nordics, bringing executive experience from his former role as CEO of Bonnier News Media Corporation. Samuel Herman assumes the role of Team Leader for South Africa following his tenure at Flight Centre Travel Group. Brittany Burbidge will transfer from the Nordics team to a new posting in Dubai.

Regional leadership appointments and market expansion

The new appointments are aimed at strengthening regional operations, driving business development and supporting the planned launch of MICE services in South Africa. Gerard and Lingmerth will lead market-specific growth strategies and client engagement across their territories, while Herman will establish and scale local M&E delivery in South Africa. Burbidge’s relocation to Dubai is intended to bolster FCM M&E’s presence in the Middle East and leverage her operational experience across European markets.