IMEX America 2024 Unveils New Experiential Activations

Montag, 07.10.2024
IMEX America 2024, taking place from October 8–10 in Las Vegas, introduces a series of experiential activations designed to inspire planners and engage attendees, reflecting the growing trend toward interactive and immersive event experiences.
Eine Gruppe Läufer unter einem Start- oder Zielbanner

IMEXrun – start the day with a spot of ‘sweat-working’ in this fun 5km run. Picture: IMEX America

As the demand for live, immersive experiences continues to rise, IMEX America 2024 has responded with a range of new activations tailored to engage attendees and spark inspiration for event planners. From sport and wellness activities like the IMEXrun and Pickleball by Seattle to unique photo opportunities and virtual interactions, participants will have a variety of options to explore. The event focuses on making attendees active participants, offering experiences designed to fit individual preferences and needs.

Rest and Recharge with Wellness Spaces

In addition to interactive activities, IMEX America will feature wellness spaces such as the Neu Project Resilience Room, powered by Google Xi and Hello! DMC, and the Quiet Lounge, offering attendees a chance to rest and recharge during the event. These spaces are designed to provide both physical and mental relaxation, contributing to a well-rounded event experience. IMEX America 2024 will also include a dedicated education track on Experience Design, part of its comprehensive 150+ session program.