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MCI launches next-gen Marketing Platform

MCI CEO Sébastien Tondeur; photo credit: MCI Group

MCI Group has consolidated into a next-gen platform for marketing innovation and breakthrough communication in the digital age. According to the Geneva based company, the platform combines the talent, technology and creative power of its specialist agencies, communities, and ventures to form an interdisciplinary collective for the transformation and growth of brands and organisations.

The platform aims to enable clients to understand and embrace the extended value of services MCI Group offers to help them shape and share their future. A comprehensive report on a group’s activities throughout the preceding year can be found here: www.mcigroupannualreport2020.com.

MCI Group is a holding and shared services group for branded portfolio agencies:

black flower agency - event and experiential agency specialising in the luxury sector
Dorier – audiovisual experience designers and content production
Hagen Invent - live communication incentive travel and event agency
Insidery - consulting & market research agency specialising in marketing and sales performance
Logos - global public affairs and communications agency
MCI – global engagement & marketing agency
Ovation Global DMC - global destination management services & event organisation

Also, as a company with global and local reach, MCI Group claims to have the means to accelerate change and to promote a more sustainable and inclusive society. The Sustainability Report of the company can be found here: www.mcigroupsustainabilityreport.com.

MCI was foundet by Roger Tondeur in Geneva in 1987. Since 2010, his son, Sébastien Tondeur, leads the company as CEO. Sebastien Tondeur says: “With the fourth industrial revolution underway, innovation in technology and data today is redefining what will be possible tomorrow. Whilst communication remains the essential foundation for collaboration and the source of all innovation, the way we communicate is shifting. This will mean massive changes in business models of the relationship economy, impacting the need for transformation of how people work, collaborate and consume, the organisations create, innovate and sell and the world moves forward sustainably. We want to capitalize on & accelerate these next-gen market opportunities’’.

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