Melbourne. Melbourne Convention Bureau (MCB) and Reed Travel Exhibitions (Reed) will continue their strong partnership and have renewed their commitment to the region’s leading business events trade show, the Asia-Pacific Incentives and Meetings Expo (AIME) for a further three years – until 2018 – with management contracts signed this week.
The agreement signifies the commitment of MCB, owners of AIME, and Reed, organisers of AIME, to shape their shared strategic vision for the show which has been further developed with industry stakeholders over many years.
Nick Pilbeam, Divisional Director, Reed, and Karen Bolinger, Chief Executive Officer, MCB, are excited by the possibilities that this multi-year partnership will generate. Pilbeam says that Reed, as the world’s leading exhibition organiser, with a strong portfolio of 23 travel trade events in 15 countries including AIME, is well placed to take this important trade show to the next level.
“The value brought by Reed as an organiser is integral to the continued growth and success of AIME. Their established insider knowledge, coupled with our strong existing relationships, will ensure a seamless event experience for everyone involved,” Bolinger adds.
In addition to the fruits of this partnership, AIME 2016 will see the realisation of feedback, learning and inspiration from the newly appointed advisory board, tasked with shaping the vision of the show and setting the agenda for the 24th year of AIME.
Asia-Pacific Incentives and Meetings Expo (AIME) will be held in Melbourne, 23 – 24 February 2016.
