The International MICE Summit (IMS24) gathered representatives from major global event companies, government officials, and business leaders in Riyadh. Hosted by the Saudi Conventions & Exhibitions General Authority (SCEGA), the three-day event explored trends, technologies, and investment opportunities in the Meetings, Incentives, Conferences, and Exhibitions sector.

Key Themes and Discussions at IMS24

IMS24 included contributions from industry leaders such as Lord Carter, Group CEO of Informa PLC, and Wolfram Diener, CEO of Messe Düsseldorf. Six thematic pillars shaped the discussions, addressing topics like MICE sustainability, talent development, and the economic impacts of the sector. IMS24 took place at Mohammed Bin Salman Nonprofit City (MISK) and provided a platform for dialogue between international stakeholders and Saudi leadership.