SITE has confirmed James Taylor, award-winning keynote speaker, author and advisor on creativity, innovation and artificial intelligence, as the conference keynote. Annette Gregg, CEO of SITE, said the programme is designed to address current industry realities: evolving client expectations, responsible use of technology, wellbeing, sustainability and demonstrable return on investment.

Programme focus and sessions

Across keynotes, workshops and sprint sessions, delegates will examine topics including artificial intelligence, business strategy, sustainability, wellness, diversity, equity, inclusion and belonging (DEIB), and community impact. Confirmed sessions include:

• AI in Action: Shaping the Future of Incentives (Tiffany Cohen, Opus Agency)
• The Time Advantage: How AI Can Give You 30 Extra Hours Every Week (Nitin Sachdeva, Venture Marketing)
• From Chaos to Clarity: How Effective Leadership Transforms Supplier Partnerships (Huw Tuckett, euromic)
• Beyond Order-Taking: Becoming a Strategic Partner in Incentive Travel Design (Ashley Dukat, AMD Event)
• Designing Sustainable, Immersive Incentive Experiences in Abu Dhabi (Candy Campbell, Campbell Scott)
• Inclusive Destination Selection: Embedding DEIB into Incentive Travel Programs (Shane Carroll, Precise Events International; Jennifer Attersall, Wynford)

Additional sessions will address wellness as a performance factor, new business models for DMCs, and the role of incentive travel in creating social and economic impact.