Paris. ISO Document 25639-1 document establishes terms and definitions that are commonly used in the exhibition industry. They are grouped into the following categories:
 individual and entity, which lists and classifies the various types of people involved in the exhibition industry,
 type of event, which defines the different types of exhibitions and their related meetings, and
 physical item, which describes the various component sizes of the exhibition, the types of facility and print material.

As a second part of this work programme, ISO Document 25639-2 develops standard measurement procedures applicable to terms commonly used in the exhibition industry. As the leading global association of the exhibition industry, UFI has long required that its members provide audited figures for their “UFI Approved” exhibition events as part of the membership accreditation process.

The acceptance of this ISO terminology, based in large part on the terminology long applied by UFI and its global membership, will assist the international exhibition community to provide transparent information to exhibitors and visitors alike. John Shaw, UFI President, said, “As the exhibition industry association gathering the leaders of the trade fair sector in 84 countries, UFI encourages the application of terms and definitions which contribute to a clear understanding and communication of the strengths and benefits of this strong marketing medium. We are encouraged to see that our efforts, and the efforts of our members, continue to be recognized as a benchmark for global exhibition quality.” www.ufi.org