Visit Atlantic City has announced the retirement of Larry Sieg, President and CEO, after years of service in the tourism industry. Sieg has played a pivotal role in promoting Atlantic City as a key travel destination and has led several initiatives that have strengthened the organization’s impact. Gary Musich, currently the Vice President of Sales, has been promoted to succeed Sieg. Musich brings over 25 years of experience in sales and hospitality, emphasizing continuity and growth within the organization.
Focus on Future Development
As Musich takes on his new role, he aims to continue the efforts initiated by Sieg, including fostering partnerships and enhancing Atlantic City’s appeal to visitors. Sieg expressed confidence in Musich’s capabilities to lead the organization effectively. Musich’s promotion marks a new chapter for Visit Atlantic City, with a focus on strategic initiatives to attract tourism and major events. Sieg will officially retire at the end of 2024.