Liverpool. A conference program focused on developing strategies to address key challenges for today’s convention centres has resulted in what is projected to be the most broadly attended Annual Conference in AIPC history. Close to 100 centres from countries all over the world are expected to attend, The program has been organized around the theme “Development, Start to Finish”, as while it is this area more than any other that puts all aspects of planning, design, operations, government relations, economics and major project management into a sharp focus it is at the same time one where fewer centre managers have complete and current knowledge.

“While facility development may seem like only a periodic requirement in our business, surveys show that if we combine those members who are in the process of a development or have recently completed one with those who expect they will need to carry out a major project within the next 3-5 years, we are looking at the vast majority. This is clearly an area of major preoccupation for centre managers and therefore a perfect opportunity to achieve the kind of knowledge transfer that addresses AIPC’s mission”. “We believe this will be something of a landmark approach, and we are delighted to be holding the event in a facility and a destination that exemplify re-invention”, said Hirt. “As a highly attractive and historic city, Liverpool is not only a great backdrop for our delegates but a fine example of how a new state-of-the-art centre can redefine business opportunities for a destination. We expect to find ample illustrations of the principles we will be pursuing in the conference program also reflected in our immediate surroundings”.

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