Amsterdam RAI has further professionalized its marketing activities with the addition of two new specialists to its team: Yvonne Nassar, Head of Marketing & Innovation and Marieke Visser, Head of Marketing Services. By investing in the current organisation and therefore its future, Amsterdam RAI aims to stimulate further growth in the Netherlands and internationally. The new marketing specialists will enhance the way the RAI’s two main departments respond to organiser, exhibitor and visitor requirements, while also further optimising the potential of future developments.

RAI Exhibitions is responsible for the management and development of the RAI’s 25 national and international exhibition titles. As Head of Marketing Services within this department, Marieke Visser will be responsible for all marketing related sub-divisions. Her goal will be to ensure that RAI Exhibitions makes the most of all opportunities in the B2B and B2C markets.

In addition to its own exhibition titles, Amsterdam RAI accommodates events organised by third parties. Yvonne Nassar has been appointed Head of Marketing & Innovation, responsible for establishing this new department as well as the marketing policy and the venue’s (inter)national positioning.

www.rai.nl