ASM Global, a global leader in venue development and management, has signed the Net Zero Carbon Events (NZCE) Pledge, thereby demonstrating its commitment to environmental sustainability. The objective of this pledge is to unite the business events industry in achieving net zero carbon emissions by 2050. The NZCE initiative, hosted by the Joint Meetings Industry Council (JMIC), is focused on implementing practical measures and ensuring accountability in reducing the carbon footprint of events on a global scale.

“ASM’s participation sets a powerful example for other venue operators to follow”

James Rees, President of JMIC, welcomed ASM Global’s commitment: “We are delighted to welcome ASM Global as a signatory to the Net Zero Carbon Events Pledge. ASM Global’s extensive experience and leadership will further contribute to advancing our efforts. Their participation not only underscores the urgency of addressing climate change but also sets a powerful example for other venue operators around the world to follow.”

Dan Hoffend, SVP Convention Centres at ASM Global, highlighted the importance of sustainability as a key driver for the future.

Net zero carbon emissions by 2050

It is anticipated that ASM Global’s involvement will encourage other venues and event organisers globally to adopt sustainable practices, leveraging its extensive network of over 400 venues to drive widespread change. The NZCE initiative is working with ASM Global and other signatories to achieve net zero carbon emissions by 2050, with the goal of creating a sustainable future for the events industry.