Political Advocacy Forum. With the U.S. Presidential Election nearing and the increasing push to keep the economic value of meetings on the radar of policy makers, the U.S Travel Association (USTA) held the first ever Political Advocacy Forum at IMEX America.
The overall message coming from the session was that the meetings industry must think globally but act locally to influence policy and political change. This means that meetings professionals in the U.S. and globally must unite as a group under the core message of meetings as an economic and job engine … but each individual must also roll up their sleeves at the community, state and national level to educate, communicate and build critical relationships with policy makers.
Delivering this message of unity and action was a mix of industry and political heavy hitters including USTA President and CEO Roger Dow; Carolyn G. Goodman the Mayor of Las Vegas; Rossi Ralenkotter, President and CEO of the Las Vegas Convention and Visitors Authority (LVCVA) and Rod Cameron, Executive Director, Development, International Association of Convention Centres (AIPC) and Joint Meetings Industry Council (JMIC).
In his speech Dow focused on four specific actions industry members can take to help raise the political bar. First was strengthening relationships with government stakeholders by inviting Members of Congress and local officials to go behind the scenes of local conventions and meetings. Second was feeding them a steady stream of real-time and localized meetings data. In his third point he reinforced the need to tell the USTA about challenges being faced on visas, security and custom issues, and/or transportation and aviation needs so they can carry these concerns to Washington and, finally, he urged his audience to join the Power of Travel Coalition – the USTA’s grassroots advocacy program that is already 500,000 people strong.
Extending the theme of action and involvement to create progress, Mayor Goodman stressed the need for the meetings and events industry to “be strong and make change happen” by “getting groups together to push the needs and issues of our destinations and states.”
