Business Events Sydney has expanded its in‑market representation in India by naming Devanshi Parikh to lead its India outreach from the Destination NSW Mumbai office. Parikh will initially focus on engaging major MICE travel partners to showcase Sydney’s latest venue developments and event offerings.

India MICE and Leisure Engagement

With over 20 years of sales and marketing experience in India’s travel sector and a background running her own boutique agency, Parikh will highlight Sydney’s flagship events – including the upcoming India cricket tour at the SCG – and the city’s expanding infrastructure such as the new 24‑hour international airport. Her remit will later broaden to integrate Destination NSW’s leisure travel campaigns with BESydney’s business events strategy, reflecting the strong synergy between both sectors.