In his two-year term, he will focus on maximizing opportunities presented by major events including the 2025 Ryder Cup, 2026 World Cup, and 2028 Summer Olympics.
New Leadership for Critical Period
“I’m grateful for this honor and excited to be joining U.S. Travel at such an important time. America remains at the forefront of travel and hospitality, and it’s vital that we do all we can to keep our industry and economy thriving,” said Bill Hornbuckle following his appointment. The MGM Resorts International CEO brings valuable experience, including his previous leadership role on the U.S. Department of Commerce’s Travel and Tourism Advisory Board.
Focus on Upcoming Mega-Events
As National Chair, Hornbuckle will work closely with U.S. Travel Association President and CEO Geoff Freeman and the Executive Board. “We are grateful for Bill’s leadership and expertise as U.S. Travel pursues a bold agenda of growth and improvements to the traveler experience,” Freeman stated. The 30-member Executive Board represents all segments of the travel industry.
Succession from Chris Nassetta
Hornbuckle succeeds Hilton President and CEO Chris Nassetta, whose term has concluded. Freeman acknowledged Nassetta’s contributions, noting that “Chris shaped and sped our transition into a focused and sophisticated trade association.” The U.S. Travel Association represents over 980 industry organizations across the U.S. travel sector.