The Greater Bogota Convention Bureau becomes a new business unit at Invest in Bogota to consolidate the promotion of Bogota and its region as a touristic and event destination. After the dissolution of the Greater Bogota Convention Bureau (GBCB), Invest in Bogota (IIB) has announced the creation of a new business unit to attract events in the city.
This unit will be called the Bogota Convention Bureau and will start its operation in November 2021, achieving a transition process that favors the continuity of the activities that this entity has been developing since its creation.
The decision of creating this new business unit had as reference ProColombia’s figure, which integrates the promotion for international tourism, the foreign investment, and the non-traditional exports in Colombia in one entity. As an international reference Invest in Dubai is quoted, and nationally ProBarranquilla and Invest in Santa Marta.
“The integration of the Bureau to IIB will allow the city to have a much more cohesive strategy of to position itself as a business city, by having the investment promotion, entrepreneurship, and events in one entity”, says Mauricio Romero, Executive Director of IIB.
The new scheme also contemplates the creation of a Sectorial Committee in IIB in articulation with the Business Tourism and Events Cluster of the CCB, which will function as a consultative space for entrepreneurs in the meetings industry.
The resources, sustainability, and mission of the new business unit within IIB will have the CCB’s and the District’s support, as main partners of IIB. This will also strengthen the roles of each entity (IIB, CCB, and IDT) in a complementary and coordinated way, according to Bogota Convention Bureau.
Camila Delgadillo, Sales and Marketing Manager of GBCB, said: “we reaffirm that the Bureau does not stop, and we will give continuity to the promotion and international positioning of Bogota through the events attraction, contributing this way, to the city’s greater promotion agency: Invest in Bogota”.