Rimini. As promised, BTC, the Italian trade show for the meetings, events, conferences, incentive travel and business tourism industry, is set to deliver an extremely rich and varied educational package, designed to update professionals working in the sector and ensure the involvement of all stakeholders: its programme comprises more than 25 events of different types open to all participants over the two days of the show, which will be held at Fiera di Rimini on 1 and 2 July.
“We are committed to offering buyers, exhibitors, visitors and media high-quality professional content”, says BTC Exhibition Manager Gabriella Ghigi. “Knowledge of the market, understanding the trends at work within it and sharing experiences and expertise are key to the meetings industry’s growth and development. We are therefore extremely proud of the fact that BTC is not only the sole Italian trade show specifically focused on B2B for the meetings industry, but also an event that offers high added value in the educational opportunities it provides to the whole meetings community”.
