Business Events Adelaide, a 50-year-old not-for-profit membership organisation, confirmed on Mar. 13, 2025, that Anna Moeller, currently the CEO of the Australian Hotels Association (SA), has been appointed to its eight-person volunteer Board. Ms Moeller brings a background in the visitor economy, member-based organisations, and legal practice, along with previous experience with the Motor Trade Association and local government.

Specialist Director Appointment and Impact

Ms Moeller’s role is set to enhance the Board’s industry knowledge and political connectivity. She began her tenure in February 2025 and will contribute to the organisation’s ongoing efforts to secure business events, which deliver both immediate and long-term economic benefits to South Australia.