Synergy. Post show research following last year’s EIBTM confirmed that 57% of international Hosted Buyers who attended, indicated that they organise Business Travel. As a direct result, EIBTM will extend the show profile beyond the meetings and events industry this year to incorporate business travel with a specialist exhibitor pavilion on the show floor and a stream of dedicated education sessions provided by the Association for Corporate Travel Executives (ACTE).
The new Business Travel Pavilion at EIBTM will provide a dedicated meeting area for exhibitors to showcase their products to visitors and Hosted Buyers with a responsibility and proven budgets for corporate and business travel, plus there will be bite-size education sessions within the same area that will be free to attend.
Graeme Barnett, Reed Travel Exhibitions, EIBTM Event Director comments, “The incorporation of Business Travel to EIBTM is a logical extension to the current show profile and we are very excited about the new possibilities and increased return on investment that it will deliver for our exhibitors already operating in this field, as well as introducing new specialist buyers and suppliers to the event”.
EIBTM has also formed a strategic partnership with ACTE, the leading non-profit organisation who serves over 60,000 travel executives from across the globe. ACTE will deliver cutting edge education content at EIBTM with a dedicated seminar stream focused on professional corporate travel management for all of those involved in the Business Travel industry.
Ron DiLeo, ACTE Executive Director comments, “This collaboration is extremely timely, as business travel and meetings continue to converge. Face-to-face meetings are vital to business success and a healthy economy. Executives must travel to network and push forward initiatives. Through this partnership, ACTE is pleased to bring its unique level of knowledge, insight and expertise to Reed Travel Exhibitions, increasing educational deliverables to the meetings industry”. EIBTM 2012 takes place 27th – 29th November, Barcelona.