Business Events Canada has launched “Innovate Canada”. The idea is to align Business Events Canada’s marketing strategy with Canada’s global trade priorities focusing on the key economic sectors in which Canada holds a global competitive advantage.

The inaugural Innovate Canada event in Montreal brought 20 international tech executives together with industry leaders and Canadian tech destination experts in a four-day showcase of Canada’s Information and Communications Technology (ICT) ecosystem.

Innovate Canada was held in conjunction with Montréal’s acclaimed C2 Conference on innovation and creativity. The group of global industry leaders, investors, and Canadian tech and destination experts enjoyed behind-the-scenes access to C2 and a full day of presentations, workshops and learning labs featuring a wide variety of subjects, each designed to disrupt the audience’s “business as usual” way of thinking.

Subsequent days were spent exploring some of Montréal’s most forward-reaching tech organizations with hosted tours of research labs, and start-up and Fortune 500 businesses leading Canada’s tech revolution.

While Innovate Canada 2018 was hosted in Montréal and focused on Canada’s ICT sector, subsequent events will rotate across the country to showcase Canada’s expertise in Life Sciences, Aerospace, Agriculture and Agriculture Manufacturing, Natural Resources, Clean Energy, and Education.