Recent findings from the SITE Pulse Survey highlight a rapid reallocation of incentive travel demand driven by geopolitical developments. Canada emerges as the most consistent positive performer across source markets, with net sentiment scores of +66.7% among European respondents, +46.4% among Rest of World respondents, and +15.1% among US respondents. In contrast, the Gulf States record substantial declines, reaching -82.1% among US respondents and -72.4% among European respondents, alongside negative sentiment across all other regions. The data indicates a clear shift away from destinations perceived as close to the current Middle East conflict.

Destination Perception Drives Strategic Planning Decisions

The survey results underline the increasing importance of perceived stability and accessibility in destination selection. Europe also benefits from the shift, achieving +53.7% among European respondents, while Asia and Oceania record moderate gains. The United States shows mixed results, with domestic sentiment remaining positive but declining among international respondents. Conducted between 25 March and 6 April 2026 with 193 participants, the survey reflects real-time industry sentiment. The findings suggest that while overall demand for incentive travel remains stable, planners are adjusting destination choices in response to global uncertainty, with measurable impacts across key markets.