Beijing. CIBTM – China’s leading exhibition for the Meetings, Incentives and Events Industry from 31 August till 2 September – is putting education at the core of the event in response to feedback from exhibitors, Hosted Buyers and trade visitors, thirsty for knowledge of the sector and international business practices.
Jeffrey Xu, CIBTM’s exhibition manager says: “China has never seen such a comprehensive and varied meetings industry education programme. Anyone within the industry who has a desire to increase their knowledge and to build and develop their businesses should be at CIBTM. Attending the sessions alone will justify return on investment and time out of the office.”
CIBTM, supported by China National Tourism Administration and Beijing Municipal Government, is one of the major driving forces behind the growth of the meetings industry throughout China. It is set to help China fully realise its potential to attract large-scale international corporate and association events.
With a raft of international and regional speakers, the programme, with the support of industry associations such as MPI, Site, ICCA and MCI, has been divided into three distinct days. Tuesday 31 August will focus on association buyers and general industry trends, including the unique findings of the CIBTM industry research and Day Two on corporate buyers focusing on Return on Investment and procurement.
