Cvent has published its latest For Dummies® guide, Virtual Event Strategy For Dummies. The new guide outlines how organisations can successfully develop effective virtual event strategies, design and execute engaging virtual experiences, and maximise virtual event ROI.

“During the pandemic, virtual events quickly became an indispensable part of many organisations’ event programmes, and because of the massive registration and attendee intelligence they can deliver, they are here to stay,” said Patrick Smith, chief marketing officer at Cvent.

“However, many organisations struggle to understand and quantify the business impact of their virtual events, and have a difficult time seamlessly integrating them into a more well-rounded event strategy that incorporates the best of in-person, virtual, and hybrid events“, Smith adds. Virtual Event Strategy For Dummies, tries to be the go-to resources for event planners looking to maximise the impact of their total event programmes.

Since the beginning of the pandemic, Cvent has introduced solutions, training, support and practical guidance to help the meetings and events industry adapt to the new normal. The company unveiled its virtual meeting solution, the Cvent Virtual Attendee Hub™, in August. Recently the company expanded its Cvent Certification programme to include Virtual Events training and certifications.

According to Cvent, more than 10,000 industry professionals are now trained or certified in virtual events. All training and certifications are currently available to anyone free of charge.

Nearly 50,000 people around the world have read Cvent’s For Dummies® series which covers in-demand topics for event planners and marketers such as Event Management Technology For Dummies, Strategic Meetings Management (SMM) For Dummies, and Event Marketing Strategy For Dummies.

“We’re proud to once again partner with Cvent and expand on their successful For Dummies series,” said David Palmer, brand director at Wiley. “2020 was a banner year for virtual events and special editions like these give us the opportunity to highlight trending topics to our global audience and give them the guidance they need to thrive in their unique roles.”