Survey. Communication is a-changing in Swiss companies. The Uniplan LiveTrends 2007 survey reports that the strategy focus has shifted from classic advertising to Internet, PR and events. 295 marketing managers from large companies (35.5 per cent) and SMEs (50 per cent) were interviewed for the study. The budget allocation has changed but networking is still an absolute necessity. Still, “lacking know-how, crusty structures, and departmental egotism prevent real networking most of all,” says Prof. Manfred Bruhn, who is responsible for the study at Basel University. He also criticises low investment in success monitoring, to which only one-third allocate funds. www.uniplan.com