The new figures reinforce the continued strength of Dubai’s tourism sector as a key driver of economic diversification and a reliable catalyst for GDP acceleration through 2020. The largest traffic generators as well as newer high-potential segments have set a strong preparatory pace to fuel Dubai’s climb to becoming the most visited global destination.

His  Excellency  Helal  Saeed  Almarri,  Director  General,  Dubai Tourism commented: “Tourism is one  of  the  cornerstones  of  Dubai’s  diversified  economic  growth,  and  we  measure  success based  on  our  ability  to  aggressively  advance  towards  our  goal  to  be  the  number  one  most visited and most preferred city as envisioned by His Highness Sheikh Mohammed Bi n Rashid Al Maktoum,  Vice-President  and  Prime  Minister  of  the  UAE  and  Ruler  of  Dubai.  The  consequent rise in value creation opportunities, and more inclusive sector participation are core priorities, as we equally strive to sustainably grow GDP contribution. Our first half results are a particularly encouraging reflection of our progress towards this ambition and underline the effectiveness of our diversified market outreach with holistic ‘awareness to booking’ cycle content amplification and  audience  deliv ery,  through  a  deeply  networked  ecosystem  of global  partners,  industry stakeholders and government enablers.”