Eastside Rooms in Birmingham achieved a significant increase in turnover from association events with revenue rising from £1.6 million to £2.2 million. The venue’s strategic focus on the association sector has attracted major events for the coming years, so it has already secured £1.9 million in bookings for 2025, signaling continued growth.

Venue secures major association events for 2024 and 2025

Eastside Rooms has implemented a targeted strategy to expand its association event business, joining industry bodies like ABPCO and ICCA, and partnering with specialist representation companies. This approach has resulted in securing key events from associations such as the Association of Project Management, the American Society of Mechanical Engineering, and the British Society for Intraoperative Neurophysiology. The venue will also host ABPCO’s Festival of Learning in 2025.