Brussels. A record-breaking 180 delegates, from 17 countries, took part in EFAPCO’s 4th Congress held at the new state-of-the-art Square Brussels Meeting Centre. Themed on Sustainability and Competitiveness in the Meetings Industry, it proved to be a landmark event in many ways.
Two days of action-packed plenary and parallel sessions featured experts from all manner of fields analysing the impact of new social media on the meetings industry, the implementation of sustainable solutions and creating new opportunities out of the current global economic challenges, to answering the expectations of PCOs and the upcoming Generation Y, plus understanding the impact of new VAT regulations on the congress industry.
EFAPCO President, Nicolas Le Brun said: “Post-event feedback has been tremendously encouraging. Everyone seems to have savoured the programme content, as well as its social programme. We made a deliberate decision to embrace as wide a vision as possible. Indeed over the two days there was only one PCO speaker – and she was not an EFAPCO member. The emphasis was on information-gathering, business networking and professional education.”
