Seoul. The Korea MICE Expo 2011 (KME) will welcome 300 buyers and over 3,000 meetings industry professionals to Coex for business consultations, exhibitions, workshops, and forums from 28th to 30th June in Seoul. The three-day event is the largest MICE industry trade show in Korea, and looks to expand its presence as a global industry trade show in Seoul, the country’s largest meetings destination. The 2010 KME enjoyed an overall increase from KME 2009 in the number participants with a twofold increase of foreign buyers, a 73% increase in business consultation sessions, and representatives from an additional 15 countries in attendance. This year’s KME anticipates the largest turnout to date, and reflects the steadily growing interest in this twelve-year annual event. During the two days of exhibitions at Coex, 180 exhibitors, 100 international buyers, and 200 domestic buyers are expected to be in attendance. Additionally, briefing sessions about the bidding and organizing of international conferences are planned to take place, targeting both domestic and international buyers.

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