The Italian Tourist Board, Enit, announces an exclusive year-long partnership with IBTM Events which includes: IBTM World Virtual 2020; IBTM Asia Pacific 2021; IBTM Americas 2021, and IBTM World 2021.
The partnership will be launched at IBTM World Virtual which takes place online from 8-10 December 2020. Enit will infuse the virtual event with a strong spirit of Italy by taking a leading role in what is the MICE industry’s main global event, according to the Italian Tourist Board.
During IBTM World Virtual, event buyers will be able to meet with 23 Italian companies from the regions of South Tyrol, Emilia Romagna, Friuli Venezia Giulia, Liguria, Piedmont, Puglia and Veneto. Each delegate can organise up to 30 appointments and tailor-made meetings between suppliers and pre-qualified hosted buyers.
As well as increased profile at the IBTM events throughout the year, Enit’s annual partnership will include a series of webinars and a themed blog dedicated to Italy’s Cities of Art. The blog is designed to inspire business travellers to make the most of their time in Italy and enjoy the vast benefits of mixing business with leisure.
Maria Elena Rossi, director of marketing for Enit commented: “The MICE market is incredibly important to the recovery of tourism in Italy which has been severely impacted by Covid-19.“ In terms of revenue, the overall expenditure of travellers from abroad in Italy for work reasons was 5.8 billion euros in 2019, a growth of 5% compared to 2018. Medical science (17%), technology (15%) and science (13%) are the three most popular international meeting themes.
This year, the live conference sessions and forums at IBTM World Virtual will address some of the pressing issues such as: recovery from the global pandemic; technology; crisis management; sustainability; future trends; and more.
The virtual event will take place from 07:00 to 22:00, to allow access to different time zones around the world. The percentage of buyers present is distributed as follows: 60% Europe, 17% North Americas, 13% Latin America, 8%, Asia and Pacific, 2% Middle East.
